This scent was inspired by the unholy spell book of evil magic that is intelligent and alive, made from stitched human skin, with recipes written in human blood. The eye on the cover is often closed in sleep until its doting mistress awakes it to help her find the perfect spells and potions to cause misfortune to others. “Booook” is a mystical blend of amber, tonka bean, lingonberry spice, and black pepper.

"We must find the book, brew the potion and suck the lives out of the children of Salem before sunrise. Otherwise, it’s curtains. We evaporate! We cease to exist! Dost thou comprehend?" —Winifred Sanderson